Wellness Tech Rising

All the Buddha need to achieve enlightenment was a tree to sit under. No telling what he could have done with an app to guide him. Meditation apps are booming. Insight Timer and Headspace — the former free, the latter not — have been on our radar for years. But here comes Calm, which picked up Apple’s “App of the Year” award in 2017, and just raised $88 million from A-list venture capitalists. This puts the company’s valuation at roughly (exhale sharply) $1 billion. This news came via Morning Brew, one of our fave daily financial news sources, and their takeaway is interesting:

It’s part of the ballooning wellness industry, which consists of more than just Goop-loving moondust aficionados.

Crazy at it seems, we analog humans are increasingly turning to tech to save ourselves…from tech.